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	<title>Copywriting Tips And Tricks » Copywriting, Sales Letters, Direct Marketing Tips by Copywriter Ray Edwards</title>
	
	<link>http://www.webcopy-writing.com/blog</link>
	<description>... from the pen of the "gets results copywriter!"</description>
	<pubDate>Thu, 21 Aug 2008 23:42:19 +0000</pubDate>
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	<language>en</language>
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		<title>Ray L. Edwards 12-Point Copy Critique System</title>
		<link>http://www.webcopy-writing.com/blog/2008/08/21/ray-l-edwards-12-point-copy-critique-system/</link>
		<comments>http://www.webcopy-writing.com/blog/2008/08/21/ray-l-edwards-12-point-copy-critique-system/#comments</comments>
		<pubDate>Thu, 21 Aug 2008 23:42:19 +0000</pubDate>
		<dc:creator>Ray Edwards</dc:creator>
		
		<category><![CDATA[Online Copywriting]]></category>

		<guid isPermaLink="false">http://www.webcopy-writing.com/blog/?p=91</guid>
		<description><![CDATA[ 
There are at least 12 major elements you need in place to get your sales copy working like new &#8230; Any number of these checkpoints could be costing you thousands of dollars in sales right now.
Here&#8217;s a chance to turn the game in your favor by evaluating each of these important elements

Layout / Format. [...]]]></description>
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		</item>
		<item>
		<title>Do I have The Wrong Idea Of Business?</title>
		<link>http://www.webcopy-writing.com/blog/2008/08/07/do-i-have-the-wrong-idea-of-business/</link>
		<comments>http://www.webcopy-writing.com/blog/2008/08/07/do-i-have-the-wrong-idea-of-business/#comments</comments>
		<pubDate>Thu, 07 Aug 2008 16:13:36 +0000</pubDate>
		<dc:creator>Ray Edwards</dc:creator>
		
		<category><![CDATA[My Musings]]></category>

		<guid isPermaLink="false">http://www.webcopy-writing.com/blog/?p=85</guid>
		<description><![CDATA[ 
I think it is was Zig Ziglar who said, &#8220;You can only get what you want, if you help enough other people get what they want.&#8221;  And this is the mantra by which I try to conduct my online business.
I love teaching, coaching and helping people.
I love to see my clients excel and do [...]]]></description>
		<wfw:commentRss>http://www.webcopy-writing.com/blog/2008/08/07/do-i-have-the-wrong-idea-of-business/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Well, the Water and the Woman</title>
		<link>http://www.webcopy-writing.com/blog/2008/07/10/the-well-the-water-and-the-woman/</link>
		<comments>http://www.webcopy-writing.com/blog/2008/07/10/the-well-the-water-and-the-woman/#comments</comments>
		<pubDate>Thu, 10 Jul 2008 22:29:30 +0000</pubDate>
		<dc:creator>Ray Edwards</dc:creator>
		
		<category><![CDATA[Boosting Conversion]]></category>

		<category><![CDATA[Online Copywriting]]></category>

		<category><![CDATA[copywriting]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.webcopy-writing.com/blog/?p=83</guid>
		<description><![CDATA[One of the longest threads in the history of Michel Fortin&#8217;s Copywriter&#8217;s Board is &#8220;Jesus, The Master Copywriter.&#8221;  This topic caused a stirring back then and pulled in many opinions that both agreed with my position and bluntly disagreed with my views.
Irrespective of how you assess the Bible, as mere literature or Holy Writings, the [...]]]></description>
		<wfw:commentRss>http://www.webcopy-writing.com/blog/2008/07/10/the-well-the-water-and-the-woman/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How to Avoid Tattle-Tale Copywriting</title>
		<link>http://www.webcopy-writing.com/blog/2008/06/24/how-to-avoid-tattle-tale-copywriting/</link>
		<comments>http://www.webcopy-writing.com/blog/2008/06/24/how-to-avoid-tattle-tale-copywriting/#comments</comments>
		<pubDate>Tue, 24 Jun 2008 21:36:08 +0000</pubDate>
		<dc:creator>Ray Edwards</dc:creator>
		
		<category><![CDATA[Online Copywriting]]></category>

		<guid isPermaLink="false">http://www.webcopy-writing.com/blog/?p=82</guid>
		<description><![CDATA[When she stepped on the scale a warning message popped out which read, &#8220;One at a time please!&#8221;
So goes a local community joke from my childhood days.  And it definitely beats those, &#8220;Your mama is so fat &#8230;&#8221; jokes.  At least, in my book.
Why?  Because the statement is &#8220;showing&#8221; and not &#8220;telling&#8221;.
You [...]]]></description>
		<wfw:commentRss>http://www.webcopy-writing.com/blog/2008/06/24/how-to-avoid-tattle-tale-copywriting/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Get Your Sales Letter Critiqued For Just $297!</title>
		<link>http://www.webcopy-writing.com/blog/2008/06/23/get-your-sales-letter-critiqued-for-just-297/</link>
		<comments>http://www.webcopy-writing.com/blog/2008/06/23/get-your-sales-letter-critiqued-for-just-297/#comments</comments>
		<pubDate>Mon, 23 Jun 2008 18:10:02 +0000</pubDate>
		<dc:creator>Ray Edwards</dc:creator>
		
		<category><![CDATA[News]]></category>

		<category><![CDATA[copywriting critique]]></category>

		<guid isPermaLink="false">http://www.webcopy-writing.com/blog/?p=81</guid>
		<description><![CDATA[I&#8217;ve just launched a new website where I offer my copywriting critique services for an unbeatable $297!  With this new service clients can get a 45-90 minute screen capture video critique of their website which they can review at their convenince and implement the suggested changes themsleves, saving thousands of dollars.
I decided to make [...]]]></description>
		<wfw:commentRss>http://www.webcopy-writing.com/blog/2008/06/23/get-your-sales-letter-critiqued-for-just-297/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Persuasive Power of Simplicity</title>
		<link>http://www.webcopy-writing.com/blog/2008/06/09/the-persuasive-power-of-simplicity/</link>
		<comments>http://www.webcopy-writing.com/blog/2008/06/09/the-persuasive-power-of-simplicity/#comments</comments>
		<pubDate>Tue, 10 Jun 2008 00:48:52 +0000</pubDate>
		<dc:creator>Ray Edwards</dc:creator>
		
		<category><![CDATA[Online Copywriting]]></category>

		<guid isPermaLink="false">http://www.webcopy-writing.com/blog/2008/06/09/the-persuasive-power-of-simplicity/</guid>
		<description><![CDATA[According to William Zinsser in On Writing Well, &#8220;clutter is the disease of American writing&#8221;. He continues by saying, &#8220;We are a society strangling in unnecessary words, circular constructions, pompous frills and meaningless jargon.&#8221;
Unfortunately, I think his assessment is on target.  And from a copywriting point of view, I see so many corporation and [...]]]></description>
		<wfw:commentRss>http://www.webcopy-writing.com/blog/2008/06/09/the-persuasive-power-of-simplicity/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How To Measure Your Copywriting Skills</title>
		<link>http://www.webcopy-writing.com/blog/2008/05/27/how-to-you-measure-your-copywriting-skills/</link>
		<comments>http://www.webcopy-writing.com/blog/2008/05/27/how-to-you-measure-your-copywriting-skills/#comments</comments>
		<pubDate>Tue, 27 May 2008 16:48:20 +0000</pubDate>
		<dc:creator>Ray Edwards</dc:creator>
		
		<category><![CDATA[Online Copywriting]]></category>

		<guid isPermaLink="false">http://www.webcopy-writing.com/blog/2008/05/27/how-to-you-measure-your-copywriting-skills/</guid>
		<description><![CDATA[If there&#8217;s one thing that bugs me about the copywriting market is the lack of a standard measurement that copywriters need to meet in order to call themselves copywriters.  Maybe it&#8217;s the scientific part of me that says you should be able to measure just about anything.  Or maybe it&#8217;s just the onslaught [...]]]></description>
		<wfw:commentRss>http://www.webcopy-writing.com/blog/2008/05/27/how-to-you-measure-your-copywriting-skills/feed/</wfw:commentRss>
		</item>
		<item>
		<title>When Great Copy Fails To Sell</title>
		<link>http://www.webcopy-writing.com/blog/2008/05/07/when-great-copy-fails-to-sell/</link>
		<comments>http://www.webcopy-writing.com/blog/2008/05/07/when-great-copy-fails-to-sell/#comments</comments>
		<pubDate>Wed, 07 May 2008 17:04:44 +0000</pubDate>
		<dc:creator>Ray Edwards</dc:creator>
		
		<category><![CDATA[Online Copywriting]]></category>

		<guid isPermaLink="false">http://www.webcopy-writing.com/blog/2008/05/07/when-great-copy-fails-to-sell/</guid>
		<description><![CDATA[If it wags its tail, eats and barks like a dog, then it must be a dog.  At least so goes common wisdom.  Yet I&#8217;ve reviewed many a great pieces of copywriting with all the important elements&#8211;great headline, a great open, effective bullet points, remarkable close, guarantee and offer&#8211;and yet the copy fails [...]]]></description>
		<wfw:commentRss>http://www.webcopy-writing.com/blog/2008/05/07/when-great-copy-fails-to-sell/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How to choose a copywriter</title>
		<link>http://www.webcopy-writing.com/blog/2008/03/27/how-to-choose-a-copywriter/</link>
		<comments>http://www.webcopy-writing.com/blog/2008/03/27/how-to-choose-a-copywriter/#comments</comments>
		<pubDate>Fri, 28 Mar 2008 02:36:41 +0000</pubDate>
		<dc:creator>Ray Edwards</dc:creator>
		
		<category><![CDATA[Online Copywriting]]></category>

		<category><![CDATA[copywriting]]></category>

		<category><![CDATA[marketers]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.webcopy-writing.com/blog/2008/03/27/how-to-choose-a-copywriter/</guid>
		<description><![CDATA[Your product or service is near completion.  You&#8217;ve thought before about the adcopy, but it&#8217;s now time to hire a copywriter.You understand that you need a specialist who will make the best impression for your product to your potential customers and get you the most sales.
This is a critical step and your quest can [...]]]></description>
		<wfw:commentRss>http://www.webcopy-writing.com/blog/2008/03/27/how-to-choose-a-copywriter/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Power Of Argument Structures In Copywriting</title>
		<link>http://www.webcopy-writing.com/blog/2008/03/16/the-power-of-argument-structures-in-copywriting/</link>
		<comments>http://www.webcopy-writing.com/blog/2008/03/16/the-power-of-argument-structures-in-copywriting/#comments</comments>
		<pubDate>Sun, 16 Mar 2008 18:49:20 +0000</pubDate>
		<dc:creator>Ray Edwards</dc:creator>
		
		<category><![CDATA[Online Copywriting]]></category>

		<guid isPermaLink="false">http://www.webcopy-writing.com/blog/2008/03/16/the-power-of-argument-structures-in-copywriting/</guid>
		<description><![CDATA[As a University freshman, one of the general courses I had to take involved learning the ‘fallacies of argument&#8217; and the textbook was the well-known Straight and Crooked Thinking by Robert H. Thouless.
Debunking arguments was the most exciting part of this course for me as I uncovered the ‘tricks&#8217; politicians and marketers use to ‘fool&#8217; [...]]]></description>
		<wfw:commentRss>http://www.webcopy-writing.com/blog/2008/03/16/the-power-of-argument-structures-in-copywriting/feed/</wfw:commentRss>
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