Killer copy but poor Sales?

Every now and again I’ll get someone who is puzzled that his copy is so great and everything seem to be in place–great benefits, testimonials, great headline and subhead, powerful close … but few or no sales! What could be wrong? Most of the time it boils down to poor positioning. Now “”positioning” need a […]

Why other people’s comments change yours

I just read an article by Joel Stein (No Comment) in this weeks (3/18/13) TIME magazine and he cited a study in a journal which basically says that online posters are more likely to change their opinions about a subject to fit in with the general opinions of other posters rather than give their own […]