How do you write copy for yourself or your client when you (or your client) lack credibility in their particular market? When I don’t have credibility in the field, then I can present myself as an “ordinary guy” who has achieved extra ordinary results by a “discovery” I chanced upon. Now for simplicity I’ll just […]

The “I don’t need you” Appeal

Within the flow of the sales letter or presentation comes the close towards the end.  Here is where you actually ask for the sale.  This is the transition point from which you stop selling, pitching, persuading and get your prospect to take the action you want them to—whether to sign up for a newsletter, open […]