Copywriting Tips And Tricks

According to William Zinsser in On Writing Well, “clutter is the disease of American writing”. He continues by saying, “We are a society strangling in unnecessary words, circular constructions, pompous frills and meaningless jargon.”
Unfortunately, I think his assessment is on target. And from a copywriting point of view, I see so many corporation and [...]

Filed under: Online Copywriting | 2 Comments »

If there’s one thing that bugs me about the copywriting market is the lack of a standard measurement that copywriters need to meet in order to call themselves copywriters. Maybe it’s the scientific part of me that says you should be able to measure just about anything. Or maybe it’s just the onslaught [...]

Filed under: Online Copywriting | 9 Comments »