Copywriting Tips And Tricks

When she stepped on the scale a warning message popped out which read, “One at a time please!”
So goes a local community joke from my childhood days. And it definitely beats those, “Your mama is so fat …” jokes. At least, in my book.
Why? Because the statement is “showing” and not “telling”.
You [...]

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According to William Zinsser in On Writing Well, “clutter is the disease of American writing”. He continues by saying, “We are a society strangling in unnecessary words, circular constructions, pompous frills and meaningless jargon.”
Unfortunately, I think his assessment is on target. And from a copywriting point of view, I see so many corporation and [...]

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