Anatomy of a Great Offer

As a copywriter myself, I’ll like you to believe that copywriting is all there is to making more sales. But that just wouldn’t be true. The first thing I look at before I take on a new client is what they are really selling-their primary offer. If I cannot sense the value of this then […]

You Are Not Your Customer!

As a copywriter, I have to be prepared for a number of scenarios whenever I deliver my completed copy to my clients. And one response I often get is clients often projecting their reaction to the sales letter unto their customers. They already know what the customer would think. So even before the copy is […]