Forget Talent. Can You Cackle?

Life is not fair.
As a business owner I’m sure you know of inferior products and services that do a lot better than yours. You gripe and sigh and wonder how can people buy those lower quality products while yours rot on the shelf?
It’s all about marketing.
I always wonder about the miracle that takes place [...]

Anatomy of a Great Offer

As a copywriter myself, I’ll like you to believe that copywriting is all there is to making more sales. But that just wouldn’t be true. The first thing I look at before I take on a new client is what they are really selling-their primary offer. If I cannot sense the value [...]