The Numbers Don’t Lie!

(Editorial note: Below is an article I wrote back in 2003. It’s a little dated but the principles are still the same.) There is a survival technique that is very common in nature. Sea turtles, for example, use this. What’s it? They lay a lot of eggs and so produce a great numbers of offspring […]

Forget Talent. Can You Cackle?

Life is not fair. As a business owner I’m sure you know of inferior products and services that do a lot better than yours. You gripe and sigh and wonder how can people buy those lower quality products while yours rot on the shelf? It’s all about marketing. I always wonder about the miracle that […]