The Persuasive Power of Simplicity
Posted on June 9th, 2008 by Ray Edwards
According to William Zinsser in On Writing Well, “clutter is the disease of American writing”. He continues by saying, “We are a society strangling in unnecessary words, circular constructions, pompous frills and meaningless jargon.”
Unfortunately, I think his assessment is on target. And from a copywriting point of view, I see so many corporation and [...]
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