How to Avoid Tattle-Tale Copywriting
Posted on June 24th, 2008 by Ray Edwards
When she stepped on the scale a warning message popped out which read, “One at a time please!”
So goes a local community joke from my childhood days. And it definitely beats those, “Your mama is so fat …” jokes. At least, in my book.
Why? Because the statement is “showing” and not “telling”.
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