Is Your Website Ugly Enough?

The vast majority of website designers have little concern or knowledge about the direct marketing principles that go into creating a website sell.
What gives a website owner fuzzy feelings inside is not what makes the site sell. In fact, several tests have shown that UGLY, but functional sites outsell fancy looking websites designed to win [...]

Secrets of Effective Website Copy, Part 4

We have come to the final part of this series on creating effective websites copy.  In this last section I’ll share another 13 secrets you may add to your online marketing arsenal.
1. Show how your product or service can save both time and money. Not all prospects are looking to save [...]