How To Choose Your Website Colors

How do you go about choosing the colors you use on your website? Most people leave this up to the website designer but maybe you should take a more active interest in what colors you use.
In the field of the psychology of colors the work done by Dr. Max Luscher is often referred to as [...]

Words To Avoid Using In Copywriting And Advertising

I could still recall the days of writing telegrams. That was before the fax machine, internet and email. Writing a telegram meant economy of words and so obvious verbs and needless adjectives had to be omitted.
Today, with the advent of email and other cheap sources of communication you don’t have to be that [...]