Copywriting Tips And Tricks

Several times I’ll be asked by a copywriting client if I think that their product would sell. Below I’ve attempted to list ten guidelines to finding profitable projects.
1. Find your customers before you develop your product. Find out how many people will be potentially interested in your product before you [...]

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Yesterday, Christmas day, I popped in an old classic DVD of Abbott & Costello into my labtop to relax and get a good laugh. It so happened that the DVD also carried the early advertisement that went along with the show. These ads were for FAB, AJAX. Colgate Toothpaste and Palmolive soap. [...]

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